ColorPlus is known for its innovation and delivering premium quality. Taking it a step ahead & further strengthening these attributes, an architectural identity was carved that is distinctively ColorPlus .It provides an exceptional ambience, imagery and experience of the brand. The new identity offers an opportunity for product story-telling, cross merchandising, product basket creation, besides presenting the array of offerings in an easy browsing format resulting in higher conversions and increased purchase of “looks/ensemble” rather than garments.
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