Our Story

ColorPlus- the brand that gave India its modern dress code called ‘Smart Casual’. 20 years of providing authenticity and innovation through our quality products, and till date we believe in catering details and craftsmanship to eyes that are wise judges of class.

The culture of ColorPlus started back in the 90’s. Launched in 1993, ColorPlus created a niche in the ready to wear market by establishing smart casual clothing for men to advance their dressing sense. The brand began with tailoring cotton and linen based apparels that weren’t just elegant but relaxed, and such that they embodied a contemporary vibe at work-places.

There on, our remarkable success with smart casuals opened up a brand-new market segment.

Product innovation has been the ColorPlus mantra since its origin. Our core innovation is purely based on the craftsmanship, the comfort and exuberant colors. With a wide range of Wrinkle-Free Chinos, Golf Ball wash, Wrinkle-Free linen, Stain free shirts and many such product enhancements, ColorPlus aces the game of smart casuals in India. Highest quality fabrics and finishing processes safeguards the users the unique comfort and tactile feel.

Our mission is to constantly evolve and enhance with tailored and contemporary fits, keeping the fresher and fitter audience in mind.

Our mission is to constantly evolve and enhance with tailored and contemporary fits, keeping the fresher and fitter audience in mind.

A brand that discerns an Indian man. ColorPlus is far more than just a clothing store, far better than any other smart casual brand.

  • 1993

    ColorPlus pioneered smart casuals. With the modern Indian man’s jet setting lifestyle, the exposure to international brands increased and their need to shop for similar casuals back home. While there were a number of Indian apparel options, the market mostly had access to formal wear in poly blends. We embarked on this opportunity by catering to the needs of the distinguished men who had their unique dressing style and needs. It launched premium pre-washed Smart Casuals in cotton and established the concept of smart cotton casuals in India. Its first ever store was launched in Chennai.

  • 1995

    A new store, a new beginning! We introduced Chinos in India; its coarse twilled cotton fabric allowed for its functional use for uniforms and sometimes work or sports clothes. ColorPlus revived the losing charms of Cotton & Linen in Indian Office corridor by imparting a wrinkle free finish to it.

  • 1998

    The need for people who disliked ironing shirts needed to be addressed and ColorPlus rose to the challenge. The launch of Golf Ball wash took place, the consumers inaugurated the luxurious and smooth feel to the garment.

  • 2000

    Introduction of The Purple Club – a premium range of classic shirts and t-shirts. With a plethora of luxurious fabrics and luxe tailoring, this year embarked on a new sartorial elevation.

  • 2002

    With the popularity of the brand and a loyal consumer base, ColorPlus boarded on to add variety and innovation to its portfolio. Enter, the addition of the Diet Chinos. Now men had a place in India to get their slim fit fix from. Raymond – The Complete Man took notice of the growing popularity of the brand and acquired 75.1% stake in ColorPlus.

  • 2006

    After the continued success of ColorPlus, Raymond- The Complete Man acquired 100% of its stake. Now the parent company could proudly call itself as the one-stop-shop destination for Men’s fashion. It acquired

  • 2008

    The modern man’s work hours were increasing as was the time spent in Men’s formal wear. ColorPlus introduced XLA range for extra comfort and ease that would accommodate the comfort and flexibility that men would want to feel at work with in-built elastic technology.

  • 2012

    ColorPlus’ new stores were the re-launch of a new and evolved brand identity. The store designs were flexible, customer-enabled and the colors and merchandise displays were deeply rooted in the brand philosophy. The new stores embodied the lifestyle of the ColorPlus consumer who was imbibed substance and authenticity, the key highlights of the brand. The layouts also provided a sense of discovery with its multiple ‘focal points’ and ‘evolving visual merchandising’.

  • 1993
  • 1995
  • 1998
  • 2000
  • 2002
  • 2006
  • 2008
  • 2012